MakerMailchimp
Email marketing with automations
Free tier; paid scales with contacts
- Newsletters
- Basic automations
Best email marketing tools for Etsy sellers (2026)
Best email tools for Etsy sellers — Mailchimp free tier, Flodesk flat rate, Kit and Omnisend — plus how to price promo emails after Etsy fees.
Etsy does not give you a full owned audience. This page answers "best email marketing for etsy sellers" with practical picks and a reminder to model sale prices after fees.
Full email tools guide — video walkthrough, workflow tips, and extended FAQs.
2026 verdict · updated September 2026
Which email tool for Etsy?
Tiny list: Mailchimp free tier.
Visual brand: Flodesk flat pricing.
Automations: Kit or Omnisend when sequences matter.
Every promo: sale price profit calculator before you discount.
Flodesk → Mailchimp → Flodesk vs Mailchimp
Independent comparison — we may earn a commission if you sign up via these links.
Video walkthrough
| Tool | Pricing | Best for |
|---|---|---|
| Mailchimp | Free tier; paid scales with contacts | Newsletters, Basic automations |
| Flodesk | Flat monthly rate | Visual brands, Simple pricing |
| Kit (ConvertKit) | Free tier; paid by subscribers | Landing pages, Creator workflows |
| Omnisend | Free tier; paid by contacts | Shop integrations, Abandoned cart flows |
Related comparisons
Full tool profiles
Flodesk
Beautiful emails with flat pricing
Flat monthly rate
- Visual brands
- Simple pricing
Kit (ConvertKit)
Creator-focused email for makers
Free tier; paid by subscribers
- Landing pages
- Creator workflows
Omnisend
E-commerce email and SMS automations
Free tier; paid by contacts
- Shop integrations
- Abandoned cart flows
Common questions
Do Etsy sellers need email marketing?
Not on day one — but if you want repeat buyers or launch waitlists, email is the channel you control. Etsy can change search; your list is yours. Start with a signup link in your About page before you pay for software.
Flodesk vs Mailchimp for Etsy?
Mailchimp is the usual free starting point with basic automations. Flodesk fits visual brands that want flat pricing and polished templates as the list grows. Compare both on Maker Tool Stack before you commit.
Can I connect email tools directly to Etsy?
Most platforms do not plug into Etsy like Printify does. Use your signup form link in the About section, order thank-you PDFs, and social bios. A simple incentive (restock alerts, 10% off next order) beats a bare subscribe button.
Etsy email marketing?
Etsy does not sync email tools natively — add a signup link in your About page and order thank-you notes. Flodesk and Mailchimp are the most common starting points for handmade shops.
Starting your shop?
Get the Seller Launch Checklist — setup checklist, pricing sheet, and weekly review template.
Get the kit — $12