Wave QuickBooks
Starting priceFree core accountingFrom ~\/mo
StrengthFree books + invoicingReports + CPA workflows
Best forNew and solo shopsGrowing revenue + bookkeeper
ComplexityLowMedium

Quick verdict

Start with Wave while you validate the shop. Switch to QuickBooks when a CPA asks for it or reporting needs outgrow free books. Paying for QuickBooks before you have consistent sales rarely helps.

See full guide comparing all tools →

Common questions

Can I migrate from Wave to QuickBooks later?

Yes. Export and import or rebuild categories with help. Starting free does not lock you in forever.